"The communication strategies in this toolkit are geared at educating the ‘moveable middle’ about trans people. The moveable middle refers to populations who do not already hold a strong opinion on a topic, in this case, trans rights.
The communication strategies we cover recognise that language around trans activism can alienate these audiences. This toolkit provides an overview of how to develop messages, with concrete goals and audiences in mind. It also lays out several tested communication strategies, and how to use them." https://tgeu.org/toolkit-communication-strategies-for-trans-rights/
Sebastian Rowlands (2023) Messages that build support for transgender rights: A toolkit for effective
communications strategies. TGEU.
TGEU is a member-based organisation working to strengthen the rights and wellbeing of trans
people in Europe and Central Asia. (https://www.tgeu.org/)
